Saturday, June 12, 2010

How To Make Money With Google Adsense ?

How To Make Money With Google Adsense

If you have a website or a blog, you should definitely sign up for Google Adsense. It’s one of the few programs you can truly ‘set and forget’ – once it’s there you don’t really need to do much else with it.

But there are ways and means to maximize your income from Google Adsense, and as you get to know more about it you can start to generate a decent income from it that will keep rolling in month after month. It’s a true passive income, which is why so many people are using it.

Most people have heard of Google Adsense, but not everyone understands exactly how to use it to its best advantage. So we’ll start with how to use it in its most basic sense and then progress to the more advanced benefits you can get from the program.

Basically if you have a website or blog you can sign up for a free account at Google Adsense and start putting contextual ads on your website. What do I mean by contextual? It means quite simply that the ads which appear on your site will be relevant to your content. So let’s say for example that your website is about tropical fish. The Google ads will then be related to tropical fish in some way. And because of the information that you give to Google, they will also display adverts that are relevant to your area. So if you are based in the UK the ads that appear will be relevant to UK buyers; if your site or business is based in Australia the ads will appeal to Australian buyers.

All of this is carefully worked out for you in order to attract the maximum click through possible for your website and your ads. Every time someone clicks on an ad you will get a few cents into your Adsense account, so it makes sense that the more attractive and relevant your ads are to your visitors, the more money you will make.

Let’s have a look at the appearance of your ads now, since this can affect the amount of click through you get. You can choose the color and borders of your ads to fit right in with the color scheme on your site if you wish, but it’s worth experimenting with having no borders at all around your adverts since this makes them blend in with your content more seamlessly and may encourage more click through in a subtle but effective manner.

However well you integrate Google Adsense into your current blog or website though, there is obviously a limit to the amount of money you can make from one site. If you get thousands of people visiting your site every day then you can expect to get a good income from it but many people don’t get this number of visitors and that’s where you need a separate strategy to try and up your numbers.

In this case you can go to the advanced level of Adsense income and think about starting several sites, all based around a different yet popular subject. You should think of these essentially as being content sites, since they are often chock full of articles and useful content which is carefully key worded to attract plenty of search engine traffic on that particular subject. The Adsense ads are then placed in the optimum positions to achieve the best click through (the Adsense pages will give you ideas on where to position them but it’s worth experimenting to see what works best for you), and the site goes live for people to find and read through.

You can also insert affiliate links for products into these sites in order to gain even more income if you wish, but they are often known as Adsense sites simply because they are set up to attract visitors and click through on a specific subject.

Some people end up with dozens of sites like this, and the beauty of them is that once they are built and you have bought your domain name and hosting plan you don’t really need to do too much with them except for promote them. Updating them fairly regularly is good if you want to get to a higher position in the search engine results though, which will gain you more visitors as a result.

You can also keep your site updated more regularly (and encourage repeat visitors) by inserting RSS feeds of news stories related to the subject of your website. Anything that will get people returning to read more – and possibly click on more ads as a result – is worth a try.

One final note here – choose the subjects of your Adsense sites wisely. It’s tempting to go for whatever is in the news at the moment, but once the stories die down so will your traffic. You want something that people will always want to know about – saving money, getting a better job, earning more, and various other more personal subjects such as skin care and successful dating for example. There are plenty of options to choose from; you just need to get your thinking cap on to find them.

In short the best place to start making money from Google Adsense is to integrate it into your existing website or blog. As you gain experience and discover the best ways to use it you can start thinking about adding extra sites into the mix. You might end up being an Adsense guru and raking in plenty of money for very little work indeed. That’s the best thing about it – the ‘set and forget’ benefit that keeps on working even when you’re not.

If you enjoyed this article or have any questions or comments about it, please leave them by using the form below. Once you’ve done that it will be time to visit Google’s Adsense site to get started! Good luck.

Sunday, September 13, 2009

About 49,000 copies of Jaswant's book sold so far

The controversial book Jinnah: India-Partition-Independence written by former Union Minister Jaswant Singh, has so far sold close to 

49,000 copies including 13,000 in Pakistan, according to the publishers of the book, Rupa and Company here today. 

"We have also got fresh orders of 500 each from Lahore and Karachi today", said R K Mehra of the firm. 

The book had also raised interest and enquiries in countries like Sri Lanka, Australia, Canada, US, UK and the middle east, he said. 

The huge demand had led to the 20th reprint of the book and all the four presses of the company were engaged in printing the book to meet the 'overwhelming' demand ever since it was bogged down in controversy, he said. 

"We hope the book will reach the one lakh mark by end of the year", he said. 

The publishers would be conducting functions for promotion of the book in cities like Pune, Darjeeling, Hyderabad, Patna, Lucknow and Kolkatta, he said. 

On the reaction to his book Jaswant Singh said that he was overwhelmed and would be travelling later to Pakistan to promote it.

Corruption - A threat to national security



NEW DELHI: While coming down heavily on corruption, the Chief Justice of India, K G Balakrishnan, said on Saturday that the Prevention of Corruption Act (PCA) provision asking investigating agencies to seek permission from higher authorities for prosecuting accused public servants could be contributing in creating a "climate of impunity" where the requisite sanction is either delayed or denied because of extraneous considerations. 

He emphasized that it is not the quantum of punishment but the certainty of punishment which proves to be an effective deterrent against corruption and how it was important to address the issue of obstructions in the investigation and trial process. 

"Even in instances where the investigating agencies have gathered substantial material to proceed against a person, it is felt that the necessary sanction is not given on account of extraneous considerations. In many cases, aggrieved parties have approached the higher judiciary when the requisite sanctions have been denied despite the production of incriminating materials," he saidd. 

Addressing a seminar on corruption organized by CBI and National Institute of Criminology and Forensic Sciences, Balakrishnan said corruption in some cases can be a threat to national security. He cited the example of how smuggled arms and explosives were used for the 1993 Mumbai blasts. 

The CJI said there might be a case in near future for the higher judiciary to grant effective constitutional remedies in respect of instances of corruption, over and above the statutory remedies provided by the PCA. "In recent years, several instances of corruption by high-level officials have been recorded by the higher judiciary in the exercise of their writ jurisdiction, but the same do not amount to convictions and hence effective punishments could not be given. Therefore, our deliberations should focus on how to strengthen the investigation and prosecution of corruption cases, so that the courts of first instance are able to improve the conviction rates." 

He, however, also cautioned that any proposal to amend the PCA must be thoroughly scrutinized for its constitutional compatibility before it is enacted in the form of legislation. "One prominent suggestion is the inclusion of a statutory remedy that will enable confiscation of properties belonging to persons who are convicted of offences under the Prevention of Corruption Act. The rationale behind the same is that if a public official amasses wealth at the cost of the public, then the state is justified in seizing such assets. Similar enactments like SAFEMA in case of persons arrested under detention laws have not proved to be very successful," he said. 

He also spoke on the "controversial issue" of separation of prosecution functions from the investigative functions of CBI saying the agency needs a specialized and dedicated team of lawyers. He asserted that CBI relying on government law officers and standing counsels to conduct prosecutions was the real problem.